Analytics, Publishing & Settings

Advanced Analytics: Track clicks, build funnels, and run A/B tests

1:49

6.6K views

May 21, 2025

About this lesson

Introducing Advanced Analytics—Click Tracking, Conversion Funnels, and A/B Testing, all built right into Framer. With this update to Framer’s analytics, it’s now much easier to gain actionable insights for your site. You can track clicks on links and form submissions, and use that data to build and view conversion funnels to analyze how specific pages perform. Want to improve your conversion rates? Set up A/B tests to validate your designs and assumptions—all without slowing down your site, without flickering or layout shifts, and without writing a single line of code. These features are available on the Business plans through the Advanced Analytics add-on. You can try it for free for the first 30 days. If your site is on an Enterprise plan, it’s billed based on usage.

https://www.framer.com/updates/advanced-analytics

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0:00Today, analytics take a massive leap 0:02forward in Framer, starting with 0:05funnels. When analyzing conversion 0:08rates, you need something specific to 0:10track. That's why you'll now see a 0:12tracking ID field when selecting linked 0:14elements like buttons. Framework will 0:17suggest an ID based on context, but you 0:20can change it to whatever you like.0:22Since we have multiple buttons linking 0:24to the get started page, we'll assign 0:26unique IDs to each. Then we'll head over 0:30to analytics and create a new 0:34funnel. To track clicks, we simply add 0:37the IDs we've already set up. This gives 0:40us a clear picture of how our page is 0:42performing, which is great because now 0:45it's time to optimize with AB testing in 0:49Framer. When you start a test, Framer 0:52will create a duplicate variant 0:54automatically. Let's say we want to test 0:56a dark version of this page. We'll make 0:58the changes directly on that variant,1:01then hit configure. Just like with 1:03funnels, we'll define the steps we want 1:05to measure. When you're ready, publish 1:08the site. Half of your visitors will see 1:10the control variant. The other half will 1:13see the test variant. Framework begins 1:15collecting results immediately. If 1:17enough data is collected, the winner is 1:20automatically chosen at 90% certainty.1:23If not, you'll get an estimate of how 1:25long it'll take based on current 1:26traffic. When you're confident, stop the 1:29test and apply the winning variant. This 1:31is the fastest and simplest way to go 1:34deeper with analytics and testing. No 1:36code required. Advanced analytics are 1:39free to try on every business plan and 1:41fully available on all enterprise plans.

TeachesVisitor Analytics A/B Testing

Also coversComponent Variants Links

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