Publishing & Settings, SEO

SEO Testing, Auditing & Launch Checklist (SEO Lesson 6)

SEO Testing, Auditing & Launch Checklist (SEO Lesson 6)

SEO Testing, Auditing & Launch Checklist (SEO Lesson 6)

Justin

·

4:33

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3.7K views

·

Aug 12, 2025

About this lesson

In this lesson, get a quick overview of how to audit your Framer site before launch. We’ll highlight tools like Google Lighthouse and Search Console, explain what they offer, and walk through a simple checklist to validate structure, metadata, and accessibility—so your site is ready to be found and used.

https://www.youtube.com/watch?v=hlCX5Z_21NA&t=0s Introduction

https://www.youtube.com/watch?v=hlCX5Z_21NA&t=26s Manual Review & Pre-launch Checklist

https://www.youtube.com/watch?v=hlCX5Z_21NA&t=76s Check OG and Social Tags

https://www.youtube.com/watch?v=hlCX5Z_21NA&t=111s Lighthouse and Beyond

https://www.youtube.com/watch?v=hlCX5Z_21NA&t=182s Submit to Google Search Console

https://www.youtube.com/watch?v=hlCX5Z_21NA&t=213s Framer Analytics & Continuing Iteration

https://www.youtube.com/watch?v=hlCX5Z_21NA&t=242s Wrap Up

Check out the full course here: https://www.framer.com/academy/courses/structure-for-visibility-with-seo-in-framer

Sign up: https://framer.link/yt

Follow: https://framer.link/yt-x

Learn: https://framer.link/yt-academy

MB013MQ8YHMNWAA

0:00We've structured our content, written 0:02metadata, and tagged everything with 0:04intention. Now, it's time to make sure 0:07all of that work actually works. So, in 0:11this lesson, we'll walk through how to 0:13test and audit our site for SEO and 0:15accessibility, plus share a quick launch 0:18checklist and a few helpful tips to help 0:20your site grow even after you hit 0:22publish.0:24Before 0:27we ever hit publish, it's worth stepping 0:29back and reviewing our site with fresh 0:31eyes. Or better yet, having someone else 0:34do it, because even with all the tools 0:36and automation in the world, a 0:38thoughtful human check is what makes a 0:40good site great. Here are some things we 0:43want to check before going live. Does 0:46every page have a clear title, a concise 0:48description, and a clean URL? Are 0:51headings used in the right order with no 0:53skipped levels or misplaced H1s? Can we 0:56tab through the page in a logical way 0:59without losing track of focus? Are all 1:01images tagged with alt text? And are 1:04icons or graphics links labeled with 1:06Arya? Do buttons and links clearly 1:09describe what they do? And are the site 1:12settings like language and motion 1:13preferences properly configured? Another 1:17thing that we're going to want to do 1:18before launch is to preview how our 1:20pages will appear when shared on 1:22platforms like Twitter, LinkedIn, or 1:24Slack. If we head over to our site 1:27settings and scroll down within the 1:29general section, we'll see that framer 1:31has a place for us to set a default 1:32social image along with our favicon and 1:35an Apple touch icon. But we can also 1:38override the social image per page. and 1:40it's worth doing, especially for landing 1:44pages, blog posts, or anything that 1:46might be shared externally. A clean 1:48preview builds trust and clicks. Okay,1:52so now let's talk about an easy way to 1:54get a quick read on your site's 1:56performance with Google Lighthouse. It's 1:59built right into Chrome DevTools, which 2:01is a set of developer tools available in 2:04Chrome that allows us to inspect, debug,2:07and test websites. To open it while 2:09previewing your site in Chrome, just 2:11rightclick anywhere on your site and 2:13choose inspect. Then click the 2:16Lighthouse tab to run audits for 2:18performance accessibility SEO and 2:21more. It provides a score along with 2:24actionable suggestions, but it's good to 2:26note that Lighthouse is just a helpful 2:28baseline. Doesn't catch everything. For 2:31example, it might pass your page for 2:33accessibility, even if you used vague 2:36button labels like click here. So, use 2:39it, but realize there are other options 2:41to test SEO and accessibility that allow 2:44you to go deeper. Things like ARF's web 2:47master tools and Axe dev tools will give 2:50you more insight, but also might require 2:52some additional costs depending on your 2:55needs. The moral of the story is to test 2:57in multiple places to get a good idea 3:00for what is working on your site. Now,3:02once we've gone live, we don't want to 3:05wait around hoping Google finds our 3:07site. So, it's also not a bad idea to 3:09submit your site to Google Search 3:11Console to get indexed faster and 3:13monitor how your pages perform in 3:15search. This also allows us to see which 3:19keywords bring people to our site,3:21monitor indexing status and crawl 3:23errors, and track how the visibility 3:26improves over time. The best part is 3:28that it's free and incredibly useful. So 3:31don't skip out on this step. Finally,3:33remember that SEO isn't a one-time task.3:36It's an ongoing process. So monitor how 3:39your content is performing right inside 3:41of Framer's built-in analytics. Revisit 3:44pages that aren't getting traffic. keep 3:46testing, keep refining, and make sure to 3:49keep accessibility in mind while the 3:51site grows. Sites change and so do their 3:55audiences, but the more intentional we 3:56are with our structure and content, the 3:59more resilient and adaptable our site 4:01will be in the long run. So, by now 4:04you've learned how to structure your 4:05content semantically, describe your 4:07images and elements clearly, fine-tune 4:09your metadata, and test your site before 4:12launch. I know SEO and accessibility can 4:15feel technical, but Framer makes it easy 4:17and no more complicated than it has to 4:19be. The tools are there, but the power 4:21is in how you use them. Now, get out 4:24there and build something amazing.

TeachesSEO Audit

Also coversLinks Semantic Tags Site & Page Settings Submit Actions Visitor Analytics

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